about

Ash started in commercial construction in 2005. In 2014, he bought into a commercial construction business turning over $8M with five staff. Over the next decade, he grew it to $160M in revenue with 96 staff — using a version of the framework Strategy + Scale now installs across the industry.

‍

After his second child was born, Ash drew a hard line: home by 4pm, present for his family, and a business that didn't rely on him being the engine. He proved it could be done. He launched Strategy + Scale to help other construction owners do the same.

Amy brings a rare combination of commercial construction experience and marketing expertise to the Strategy + Scale team.

‍

She spent four years as Operations Manager inside the construction business Ash scaled to $160M in revenue,  giving her firsthand understanding of what high performance actually looks like at scale and what it takes to get there. Before that, Amy held a number of roles across the commercial construction industry and earlier in her career worked with Flight Centre in a marketing capacity, where she developed a sharp understanding of how businesses win clients, build brands, and drive growth.

‍

At Strategy + Scale, Amy oversees operations across the entire business. She works directly with Built for Impact members and enterprise clients alike, the connective tissue between Ash, the expert panel, and every business inside the Strategy + Scale ecosystem. She makes sure nothing falls through the cracks, every commitment is followed through on, and every client gets what they need to execute.

In partnership with Intraflow AI

‍

Ashton is the Co-Founder of Intraflow AI - one of Australia's leading AI implementation businesses, with over 100 private AI agents deployed across Australian businesses saving their clients 30 or more hours per week. Intraflow specialises in building and installing secure, private AI agents that connect directly to the tools your business already runs on - Xero, Procore, Tradify, Microsoft, and more.

‍

Strategy + Scale has partnered exclusively with Intraflow to bring construction-specific AI automation into the Built for Impact program. Ashton joins the calls to show you exactly where AI can eliminate admin, automate compliance tracking, chase subcontractor quotes, and free your team up to focus on the work that actually moves the business forward. If you want to take it further, implementation is available exclusively through our partnership with Intraflow AI - separately quoted and tailored to your business.

Dave is a seasoned finance leader with over 20 years across the property and commercial construction sectors - from Finance Manager through to CFO at some of Australia's leading construction businesses. He currently serves as CFO for a large construction company and works as a fractional CFO with select Strategy + Scale clients who need serious financial leadership without the full-time cost.

‍

Dave joins the Built for Impact program to cut through the noise on the financial side of your business. Cash flow, profit margins, job costing, reporting structures, and the numbers that actually tell you how the business is performing. Most construction owners are running on gut feel when it comes to finance. Dave changes that, giving you the clarity and the frameworks to make better decisions faster and protect your profit as you scale.

Ben brings 15 years of paid media and lead generation expertise to the Strategy + Scale program. He's spent his career helping Australian businesses turn ad spend into booked jobs and qualified leads, with deep specialisation in construction and trades - working with over 100 companies and generating more than 100,000 leads along the way.

‍

His expertise spans marketing strategy, Google Ads, SEO, Meta, and high-converting landing pages. The full stack that construction businesses need to generate consistent new work. Ben has managed over $10 million in ad spend and is known for building campaigns and systems that scale lead generation profitably and sustainably. He joins the calls to share what's working right now and where your marketing spend could be working harder.

Tom is the founder of Foundor - a personal brand agency that has built the social presence behind some of Australia's most recognised founders and entrepreneurs. He specialises in turning real stories into content that builds authority, attracts the right clients, and compounds over time.

‍

Most construction business owners have more credibility than anyone in their market. They just don't show it. Tom joins the Built for Impact program to change that - bringing the same personal brand framework he uses with high-growth founders and applying it directly to construction. Because in an industry built on trust and reputation, the business owner who shows up online with authority wins the jobs, attracts the talent, and commands the price.

In partnership with JM Peak Performance

‍

Most construction business owners are running hard. Long days, high pressure, not enough sleep, and a body that's quietly paying the price. The strategy is only as good as the person executing it and that starts with how you perform physically.

‍

James is a high-performance health coach with over 13 years working with entrepreneurs and elite performers. A former professional combat sports athlete, he brings together strength training, performance nutrition, movement therapy, and recovery into one system built for people with demanding schedules and no time for generic gym programs.

He joins the Built for Impact program to share what it actually takes to perform at your best when the business is full on because the leaders who last are the ones who treat their health like they treat their business. With a system.