Strategy + Scale for the Built World.

Empowering property and construction leaders to scale with clarity, lead with strength, and thrive under pressure-without the burnout

Pressure-tested. Performance-driven.

Scaling businesses. Strengthening leaders. Driving success.

At Strategy+Scale, we help construction and property professionals lead smarter, scale with intention, and create sustainable success under pressure.

Founded by Ash Dawson, with over 22 years of experience in the construction industry and the last 10 years spent scaling a commercial builder from $8M to $160M, we provide hands-on coaching, strategic frameworks, and leadership systems that work in the real world.

Pressure-tested. Performance-driven.
Ready to build what’s next?

Opportunity 1

Built for Impact – Group Program

For individuals ready to optimize their time, elevate their leadership, and create sustainable success

Built for Impact™ is a 12-week leadership accelerator designed specifically for high-performing construction professionals who want to optimize their workload, lead with clarity, and create sustainable success-without burning out. This hands-on program blends proven leadership frameworks, live coaching, and personalized support to help you streamline your time, scale strategically, and lead with confidence in high-pressure environments. If you're ready to perform at a higher level-without sacrificing your health, family, or sanity-this is where it starts.

Opportunity 2

1:1 Business Mentoring

For business owners ready to scale with intention

Strategy + Scale offers tailored, hands-on consulting to help construction businesses scale sustainably and strategically. Personally led by Ash Dawson-former director of a Tier 2 commercial contractor scaled from $8M to $160M-this 12-month partnership includes strategic planning, leadership team development, and ongoing 1:1 support for business owners. The focus is on aligning vision, building high-performing teams, and implementing proven systems to drive clarity, culture, and commercial growth. If you’re ready to grow smarter, not harder, this is the strategic partner to help you get there.

Opportunity 3

The Anti-Fragile Leader Workshop

For individuals and businesses that want to master their internal state, lead, live and perform with clarity

The Anti-Fragile Leader Workshop is a one-day immersive workshop designed to help you perform under pressure by mastering your internal state. Blending decades of real world knowledge, practical mindset tools and breathwork techniques this experience will reset your nervous system, build real-world resilience, and give you the tools to stay grounded when it matters most. Led by high-performance coach Richard Burrows and construction industry leader Ash Dawson, The Anti-Fragile Leader Workshop is for anyone-leaders, professionals, athletes, parents-who’s ready to stop burning out and start building a stronger, more sustainable edge.

Opportunity 4

Bespoke Leadership Program

For businesses who want to take their leadership team to the next level

This tailored leadership program is designed for construction and property businesses that want to strengthen their leadership bench and create a high-performing, values-driven culture. Built in close collaboration with you, the program is fully customized to meet the specific needs of your team and business. Over a structured series of workshops, coaching sessions, and real-time implementation support, we’ll develop the leadership capability required to scale-while reinforcing clarity, accountability, and strategic focus across the business. If you’re serious about unlocking the next level of performance in your people, this is the pathway forward.

Real People. Real Growth. Real Impact.

We have served over 500 clients in 25+ countries across 7 continents, and they have something to say about CodeandCore.

How to Get In

I’m keeping this small and high-impact, so I’m only opening 10 spots.If you’re ready to reclaim your time, refine your leadership, and drive results without burning out, reply with “I’M IN!” and I’ll get you set up.

First come, first served.